An Inspired Story from Philippa Watson on Vimeo.

This is the most recent brief we've received, and it was set by an external client - Pearlfisher. They specialise in creating 'challenger brands.' 'Challenger Brands share a common mindset. They have ambitions that outstrip their available resources and are looking for ways to do more with less.' eatbigfish.com the brief was to research existing markets, identify a niche and then create, design/promote a challenger brand. We worked in groups of 5, but you could work alone after the first assessment if you wanted. We created 'Inspired,' a range of do it yourself ready meals by Sainsbury's to challenge M&S. The meals were authentically exotic, and were created for 20 - 30 year old professional commuters, and would be sold in trainstations. Here is my packaging.









And here it is in situ.





This is my best piece of work so far, the best mark i got so far, and i enjoyed it loads to. I can't really think of anything i'd change. :)